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December 2010 |
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From the Publisher
View our upcoming deadlines for this month.
Check out our website and blog at HomesAndLandMedia.com
Become a fan on Facebook!
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What Would Pottery Barn Do?
Want to know how to increase the number of leads you generate through your real estate marketing? The answer may be in your mailbox. Consider this: Each year more than 17 billion catalogues are mailed. That's about 56 catalogues for every American. Obviously these marketers would not spend so much money on catalogues if they didn't deliver results. Think about your real estate marketing. Is there really much difference in how Pottery Barn merchandises sofas and how you should market real estate?
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How vs. Why
by Michael Russer (AKA Mr. Internet)
Have you ever thought at times "If I only know how to ______, I could ______." (you fill in the blanks accordingly). After all "know how" is the key to success right? Or is it. The fact is, were it simply a matter of "knowing how" to do something there would be no overweight people and everyone would be independently wealthy. The how of things becomes simply a detail if you have a strong enough why.
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Take a Picture as if Your Livelihood Depends on It - Because it Does
Whether in magazine ads or online, pictures now act as an "open house" for home shoppers. The photo you feature is most likely the first time a homebuyer will see your listing - this may be your one chance to make an impression and capture their interest. Just like you stage the inside for an open house or virtual tour/video shoot, you must stage the outside too.
Photography Tips to Show any Home at its Best
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Three Tips to Effectively Manage Your Time
by John Boe, RISMedia
The person who coined the phrase "time is money" must have been a sales rep paid on commission. In the real estate profession, the old cliché rings true: if you're not talking to a prospect or client, you're unemployed. As a real estate professional, how effectively do you manage your time? Do you spend it as a precious, nonrenewable asset, or are you stressed-out, constantly jumping through hoops and consistently running late?
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"Sure, content is king. But if your handsome king looks like an ugly toad, who's going to pay attention?"
Pamela Wilson, Copyblogger.com |
Marketing Minute Edited by Adrian Amos |
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November 2010 |
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From the Publisher
View our upcoming deadlines for this month.
Check out our website and blog at HomesAndLandMedia.com
Become a fan on Facebook!
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What Industry Leaders Are Saying
"I have been advertising in Homes & Land since 1999. Homes & Land helps me brand myself as a top, experienced Realtor®. My sellers love being included in the highest quality magazine and appreciate the marketing resources made available to help get their property sold. The comprehensive marketing program including print, online and direct mail give me the best return on my investment. It is an easy choice to remain with Homes & Land because of the tremendous value it adds to my business."
Peter Duluca, Long Realty Company
Ranked Top 1/2% of Agents in the Nation |
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Stop closing sales and start providing value, or lose to price.
by Jeffrey Gitomer
Is it more powerful for you to ask for the sale, or for the customer to want to buy? All prospects and customers want to know the same thing: What's in it for me? How do I profit? And of course: How much is it?
When these elements are part of an overall value presentation, you (the seller) win. Value is a combination of what you offer that you perceive is in favor of the prospective customer, combined with what the prospective customer actually perceives is in favor of them. There are 10 key areas where value can be perceived.
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In Real Estate, A Picture Is Worth $1000 (or more)
That's what Seattle based brokerage Redfin found in its recent study on home sales. Other takeaways from the Redfin study:
* Quality photos increase the likelihood that a home will sell
* Listings marketed with superior photos command higher asking prices
* Well-photographed homes get more attention on the Internet
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The Champion Agent's Time Block - Mistake #1
from Dirk Zeller, RealtyTimes
How do you manage your time? Where do you start on your to-do list to fit your family, your clients, prospecting and follow-up into one cohesive schedule that leaves you room to breathe? Zeller encourages agents to "attack the issue of time management from the right perspective." He offers 10 tips for managing your time, starting with the biggest priorities first. But this may not be what you expect. Your biggest priority - your family and personal life.
10 Tips for Time Management
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"We each have our unique gifts. How we use and develop them is a choice. How we act during triumphs and defeat is a choice. These are choices, the ones of champions, we all have the ability to make."
Michael Russer, AKA Mr. Internet |
Marketing Minute Edited by Adrian Amos |
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October 2010 |
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From the Publisher
View our upcoming deadlines for this month.
Check out our website and blog at HomesAndLandMedia.com
Become a fan on Facebook!
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What Are Industry Leaders Saying?
"I started advertising in Homes & Land in 1989, and the very next year, I was the top-producing Century 21 agent in the United States. Last year, our team was again No. 1 in the Century 21 family, and we are still advertising in Homes & Land. Coincidence? We don't believe in 20-year coincidences. But we do believe in the enduring value and tremendous marketing exposure we receive from Homes & Land, which literally puts us in front of millions of prospects generating leads through its excellent print and online channels. And we love that Homes & Land uploads our listings to major websites like Google, Yahoo! and Trulia. It's been a great relationship!"
Marty Rodriguez, Century 21
Top Producing Century 21 Agent in the United States 1990-2000, 2004, 2008, 2009 |
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Tips to Put a Successful Prospect Marketing Plan in Place
by Brian Wildermuth, RISMedia
What are you doing to prospect for new business? When I pose this question to brokers and agents, I usually don't get a concise response. I usually hear a laundry list of things that agents are trying to do or would like to do, but no actual plans. Putting a successful plan together and getting it off the ground only takes a little bit of planning.
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How to Break Through the Clutter
The average American comes in contact with 3,000 ads per day. Eight out of nine are ignored. How does your marketing become the one that makes it through the clutter? Consistency. Studies show that consumers need to see an ad three times for it to make an impression and 27 times before it will sink in.
Here's How to Build Consistency
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Letting Go to Succeed
by Michael Russer (aka Mr. Internet)
What's holding you back, really holding you back from achieving all that you hope to achieve? Is it lack of skills, contacts, leads? The quick response to this question for most people is something they are lacking, that if they only had or could acquire, everything would change for the better. What if instead we let go of certain things so that we are free to grow and achieve unfettered.
Read Article
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"As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal."
Seth Godin, The Blizzard of Noise |
Russell Haskins, Homes & Land
Phone: 865-680-4233
Fax: 865-966-1784 / 675-0328
eMail : russell@homesandland.org
Marketing Minute Edited by Adrian Amos
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